STOP worrying about SEO

STOP worrying about SEO and STOP paying for it.
I’ve kept my mouth shut.
I’m sorry, but I’m no longer able to.
Too many affiliate marketers and website owners waste time, energy and money worrying about SEO, site ranking and keywords.
Please, just stop!

Here’s what you need to know about SEO, including what matters and what doesn’t

1. Don’t think for a second that being clever will allow you to outsmart Google’s indexing algorithms and search bots

Think again if you believe you can BOOST your ranking by using an Article Spinner.
Spinning articles written by others is a waste of time and if you’ve purchased software to do it, you’ve also squandered your money.
Don’t try to be clever by changing the dates on your articles and posts and then reposting them; this is ineffective.
Do I really need to say it? Don’t steal other people’s articles and content.  Yes, indeed.  That is something I am aware of, as I have witnessed it.
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Google employees are smart and the software they use to index websites is even smarter.  On a regular basis, write and post your own content.  Write about what you know for the best results; it will flow and you will be able to use your keywords naturally within your content.
If you are unable to create unique content on your own, hire someone to do so for you.  You can give writers your points and keywords for a small fee and have them create UNIQUE content for your website or blog.

2. Quit stuffing yourself!

I’m not referring to twinkies and turkey.  I’m referring to the practice of stuffing your website or blog posts with so many keywords that they’re obviously ridiculous and nearly unreadable.   There is no benefit in doing so.
Instead, use relevant keywords to your niche for search purposes, but do so in a natural copywriting process.  Consider including a Resource Box or Author section with your most important keywords. Remember that your website and blog are being visited by more than just Google bots; hopefully, your customers are as well.  Meet both of their needs with content that is valuable, interesting and relevant.

3. The Submission Myth

When we first started our company 25 years ago, we had to manually submit our site URL to Open Text, AltaVista, Lycos and Yahoo because there was no automation.  At the time, Google didn’t even exist.
Then came the AUTO Submitters, where you could enter your URL, keywords, category and website title to have your site submitted to 25 search engines and directories.  Then it rose to 50, 100, 1000 and the claims grew bigger and the costs grew more outrageous as the trend caught on.
Fortunately, website owners are no longer required to submit their site to Google or any other search engine.  Each search engine has its own spider bots that scour the internet for new content, new sites, updated content, niche content, etc.  So, if you’re approached or receive an email offering to submit your site to all of the major search engines for a fee, don’t do it.

Back In the Day

Back in the day, SEO Experts promised to get your site to the top of Google’s search results or to move you up in the rankings.  That may be easier if you are the only person (or one of ten) in the world who offers X, but if your brand or product has a very common keyword, you will face stiff competition.
If you work as an affiliate marketer, your keywords could be TRAFFIC or MAKE MONEY.  Good luck getting on Google’s first page with either of those, unless you have endlessly deep pockets to pay for it in order to edge out your hefty growing competition.
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The SEO expert has been replaced by the Social Media Expert, also known as the Social Media Manager.
These are the people who are hired to create buzz, increase shares, generate interest and even controversy about your product, business, or service by writing unique content.  They can also post to your blog, post and share videos and post to your social media accounts.

Budget

If you’re on a tight budget, you can hire yourself as a content provider.  You can have one or more blogs, but keep in mind that more blogs mean more work and more unique content to publish.  Be your own unabashed self-promoter; create a LinkedIn account, a Twitter account, a Facebook page and so on.
If you work in a specific industry, look for sites where you can post content that is relevant to members or your target audience.  Better yet, become an expert in this area and offer your social media content services to others.

4. AdWords on Google

Obtaining an Ad Words account once aided in attracting Google’s attention to your website.  What do you think?  They figured it out and it no longer provides a significant advantage.
If you want to spend money on advertising, create an Ad Words account, be prepared to pay a lot of money and follow Google’s strict advertising requirements.  If you can’t afford that or your type of business is rejected by Google, it’s time to get back to creating valuable content for the rest of the world.

5. Backlinks

A few years ago, it was fashionable to buy 5,000 backlinks.  Various services would post your URL to a slew of websites on your behalf for a fee.
  The vendor promised that because your site had so many links to it, Google would think it was extremely popular.  The idea was that the more popular your site became, the more links it would receive from other sites.
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The truth is that a site’s popularity does affect its ranking, but only if the links are natural and not fabricated on these obvious backlink sites with no content value.
Some of these backlinks sites still exist and charge a fee for backlinks, so keep your money in your pocket.  There is an easier way.  We’re back where we started: if you want better ranking and links to your site, create good, unique and valuable content.

Last words of SEO advice for website owners and affiliate marketers

When it comes to SEO, natural is the best option.  Allow those three words to serve as your guide for everything related to your efforts to improve your page ranking, not only on Google but also on Bing and the other major players.

Update your website

Update your website on a regular basis with service updates, customer reviews, product reviews, videos, photos, news, press releases and special events.  Integrate your social media accounts with your website and blog.

Purchase an SSL certificate

Purchase an SSL certificate.  SSL-secured websites are perceived as less of a threat to the growing number of security issues plaguing the internet.

Create a YouTube channel

Create a YouTube channel and upload videos on a regular basis.  They don’t have to be professionally made; remember that natural is best.  Video is a favorite of search bots.

Make your site mobile-friendly

Make your site mobile-friendly; it will give you a slight advantage over non-mobile-friendly sites.  Don’t think you have to pay a lot of money to a web professional to make your site mobile-friendly; it is simple and inexpensive to do.

Post on social media

Post on social media on a regular basis, but keep in mind that Facebook and Twitter postings do not provide any SEO benefits.
You can check out our SEO Optimizer Pro – Search Engine, Directory, Classified Ad Submitter. Blast Your Website 30 Days At NO Cost here.

You can learn  how to create your own automated online income streams here

If you are interested in this topic or have any questions, please leave a comment below.

To your success

Dave.

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