Promote Your Business With Facebook Live

Promote Your Business With Facebook Live

Facebook Live has been around for a while, and many businesses are making good use of it as a promotional tool. However, many businesses are failing to leverage this powerful medium to spread the word about what they have to offer.


Many business owners either do not recognise the potential that Facebook Live offers them or do not know how to use it effectively to increase brand awareness and drive more leads and sales for their company.

So, in this powerful post, we will reveal why you should be using Facebook Live to promote your business and show you some ways to do so effectively. After reading this brief report, you will never be short of promotional ideas for Facebook Live.

So, let’s get started, shall we?

Why You Should Promote Your Business Using Facebook Live

If you’re not familiar with the power of live video, you should read this section carefully. There are several advantages for your company here, and we will highlight the most important ones below.

It is excellent for establishing trust.

When you create a Facebook Live event, your audience will be able to see your identity. By taking the proper approach, your event will appear to be a one-on-one session for all of your viewers. People want to know who you are and what you believe in. This is critical for establishing trust.

You’ve probably heard of the KLT principle. This abbreviation stands for “Know, Like, and Trust.” When you achieve this with your target audience, they are much more likely to make a purchase. Facebook Live gives you the opportunity to hone your KLT factor.

Commit yourself to the public

Facebook not only has the most potential customers for you due to its billions of users, but it also allows you to engage with your target audience. The most efficient way to accomplish this is to use Facebook Live events.

Users on Facebook are three times more likely to watch a live event than a pre-recorded video. Millions of people watch pre-recorded videos on Facebook every day, so imagine how many people will watch your live event!

Because Facebook’s algorithm now prioritises live events, you have a much better chance of your event being visible in your audience’s news feeds. Live events take precedence over pre-recorded videos.

You can respond to comments from your viewers as they arrive during your Facebook Live event. You’re telling your audience that you’re available to them right now, in real time. You can provide an excellent experience for your viewers, and they will feel completely engaged with you.

Drive Visitors to Your Funnel

Your Facebook Live events can be used to drive traffic to your sales funnels. If you don’t already have a sales funnel, you should create one before your live event. Lead generation is the first step in creating a sales funnel. People are drawn into the funnel by providing an incentive, such as something valuable for free.

You must inform your viewers about the valuable free gift you have in store for them during your live event. Mention your funnel link and explain how much they will benefit from receiving the free incentive. Facebook Live is an excellent tool for attracting qualified leads to your funnels.

Create an Email List

While we encourage you to try to sell your product or service during your Facebook Live event, not everyone will be ready to buy at that time. As a result, you must ensure that as many people as possible join your email list during and after your event.

The first step in your sales funnel should be to sign up for your email list. Once you have these people on your list, you can send them additional emails encouraging them to move further down your sales funnel.

Now that you know why you should use Facebook Live events to promote your business, let’s take a look at the 12 most effective Facebook Live promotional tactics you can use to drive leads and sales and give your brand a boost.

How To

People will always be interested in learning new things that are relevant to them, and a “how to” video delivered via Facebook Live is an excellent way to do so. What you need to do here is explain something related to your products or services, and then show the manual or long way around to solving the problem.

You can then position your product or service as the quickest and simplest solution to the problem. So, for example, if you are teaching people how to get more visitors to their website, you can show them a variety of methods that require a significant amount of time and effort.

Then pitch your product as a way to save a significant amount of time and money by automating the process.

Identifying Social Media Opportunities

When you know your audience well, you will be able to easily come up with topics for how-to videos that you can create as Facebook live events. These events are very popular, and you can use them to increase brand awareness as well as product and service awareness.

If you are about to launch a new product or service, hosting a Facebook Live event to inform your audience about it is a good way to increase exposure. A live video will always be more effective than a pre-recorded video and far superior to simply posting a product image.


When showcasing a new product or service at a live event, you can go into great detail about the audience’s benefits. You can answer people’s questions about your new launch, which you can’t do with regular videos and posts.

A Facebook Live event can help you build excitement for a new product or service. When your new product or service is ready, you can hold a follow-up event. Make sure to invite the viewers from the first event, and you’ll have a ready-to-buy audience.

Special Offers

Making special offers is a great way to increase your sales. There are several ways to put these offers together, and no matter how you create the special offer, a Facebook Live event is the best way to publicise it.

With a live event, you can spend more time convincing your audience why they should take advantage of the special offer. Some viewers will have questions about the offer, which you will be able to answer live during the event. As a result, use Facebook Live to promote your special offers and increase sales.


What better way to entice people to attend your Facebook Live event than to announce a special discount code for one of your products or services during the event? Obviously, you can’t build an entire event around a discount; instead, provide some value before transitioning to the discount and then the offer.

It should be noted that only those who watch the live event (or the recording) will be able to obtain the discount code. You will not make it available elsewhere. If your product or service is in high demand, this is an effective way to gain more customers.

Free Offers

Many businesses host giveaways using Facebook Live events. If you’re going to do this, make sure that what you’re giving away has value for your audience. This could be a special guide, for example, showing them how to solve a problem. The guide could be a written document or a series of private videos.

You should have a sales funnel set up so that you can collect the email addresses of all viewers who claim their free gift. By adding these individuals to your email list, you will be able to showcase your products and services to them as well as notify them of any special offers and future Facebook Live events.


In order for a contest to be successful, the winners must receive something of value. Perhaps you could provide free access to one of your products or a service you provide for a limited time (a few months or even a year).

You can increase engagement for your Facebook Live event by requiring viewers who want to enter your contest to leave a comment. Following the event, you will review all of the comments and select the winners either at random or based on the best comments.

Request that your viewers share your event as well. Tell them that if they share your event with their followers, they will automatically be entered to win a prize. You can then see who shared your event and reward them. Contests are always popular on Facebook, so take advantage of this by utilising the power of Facebook Live.

By giving away your products or services as prizes, you will be able to increase their exposure at your live event. It is an effective method of generating leads and sales for your company.

Anything To Ask

Holding a “ask me anything” Facebook Live event is a great way to promote your company. It is best to do this after you have established a large number of Facebook followers, as we do not recommend it for new businesses.

Although your viewers are free to ask you anything, we recommend that you have a plan for the event in case things get out of hand. You want to direct people’s questions toward your company and the products and services that you provide.

People may inquire as to how you got started and what prompted you to launch your company. These are excellent questions to which you can respond in a way that fosters trust. These “ask me anything” events will help you establish yourself as an expert in your field and the “go to” person for assistance and advice.

Host Events Behind the Scenes

You will show what happens behind the scenes in your business here. This can include a tour of your company’s facilities and interviews with employees. People are very interested in this type of event, and you should be able to attract a large number of viewers.

Opening your doors to the public is a great way to expand your KLT. It will be much easier for you to generate more leads and make more sales if people feel they know, like, and trust you. Few businesses are prepared to do this, so give yourself a leg up on your competitors.

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