How to Protect the Value of Your Info Product

How much time, effort, energy, blood, sweat, and tears do you put into a digital informative product before releasing it to the market?

Definitely not just a smidgeon! It’s always a good idea to protect the value of your informational product.

Previously, in order for a work to be protected, the creator had to register it with the Office of Copyright.

The United States resolved to follow the Berne Commission on March 1, 1989, but this is no longer the case. When a work is developed, it is determined whether it is copyrighted.

Using the copyright sign (), the phrase “copyright,” or the abbreviation “Copr” on your E-Books or other instructional items is totally lawful, and you should do so.

Copyrighted

This acts as notice that your work is copyrighted and that you plan to keep it protected.

Make sure to add your full name, the year it was developed and/or amended, and the copyright symbol in the resource box of your digital informational product.

In the resource box, include your contact information as well as a link to your website.

The stipulation that all material in the resource box is included should be included in a statement that authorizes permission for the article or E-Book to be used.

On CopyScape.com, you can determine if your work is being replicated without your permission or without providing your name and details.

On the Copyscape site, you can also get a free banner stating that the information on your website is copyrighted.

Whether it’s an E-Book, a CD, or a DVD, you put in a lot of effort and time to create an informational product. That hard work must be safeguarded so that the value of your product remains with you and you alone.

Choosing the Terms of Service for Your Information Product

The terms of use statement for your informational product should be determined only by you.

When you finish your informational product, it is termed an “intellectual work” and is instantly copyrighted.

It is entirely up to you to decide how your informational product will be used.

The majority of the time, all that is required is a statement stating that the work must be utilized in its entirety, including all links, copyright information, your full name, and contact information.

If purchasing your product requires registration on your website, you should have a privacy statement available for review.

Private

Customers should feel secure knowing that any information they supply in order to download your E-Book will be kept private.

Customers need to know that their email addresses will not be shared and that they will not receive a flood of spam as a result of purchasing your goods. That’s what you’re going to give them.

What they give you is a guarantee that they will not utilize your product for any other reason than what it was designed for.

Even if they include all of the information in your resource box, they must guarantee you that they will not copy the product and resell it for profit. You should also provide any disclaimers you believe are essential.

A “Terms of Use” statement can be several pages long and full of legalese, or it can be a short declaration with only a few lines, such as:

“This E-Book is intended solely for your personal use. It may not be reproduced without the owner’s written permission. This E-content Book should not be construed as legal or medical advice.”

How to Price Your Product Strategically

The next question is how much to charge for your digital informational product now that it’s finished and ready to sell.

What should you charge for your services?

That is a difficult topic to answer, but the basic rule is that the more prospective buyers your product have, the less you may charge for it, and vice versa.

You should charge more for it if there are fewer potential clients.

Consider how things are priced in physical and mortar stores. Prices are high….VERY high….in very exclusive shops, where very unique things are sold to only a few well-heeled consumers.

Similar products, on the other hand, are significantly cheaper in department stores and even in large chain stores like Wal-Mart.

Because there are many more consumers for the products, they are priced lower. As a result, more stuff will be sold. It’s merely a matter of basic math.

You may make $1000 by selling ten individuals an item for $100 apiece. You can sell a $10 item to 100 individuals and still make $1000.

The truth is that there are more people who can pay $10 than there are people who can afford $100.

Another Factor

Another factor to consider when pricing your educational product is that promoting a $10 product requires the same amount of effort and energy as promoting a $100 product.

It also takes the same amount of time. Your goods should be priced as high as it possible maybe.

It’s important to think about how much information is in the product and how useful that knowledge is to the customers who will buy it. Pricing correctly is a balancing act.

Have you ever heard the phrase, “You can price yourself out of the market?”

People believe that if an instructional product is priced too low, it will be of little value and will not be worth their time or effort to read.

On the other side, if an informational product is overpriced, people may want it but cannot afford it.

Content

Take a look at the content in the E-Book or other informational product.

Is it new information that will help many people or merely a few people tackle a serious problem?

Is the information in the product available elsewhere, or is your product the only source of this information?

Will it make people look better, feel better, make more money, have more fun, or solve a problem, and is it the type of information for which people would be prepared to spend a lot of money or a little money?

Will your informational product appeal to a big number of potential customers, or will it appeal to a small number of people who will find it extremely valuable?

Including certain freebies or extras can sometimes allow you to charge a greater fee. Bundling products can occasionally result in better pricing.

Pricing

Pricing your informational product can be a difficult task. It’s just as awful to price it too low as it is to price it too high.

If there are similar informational items on the market, compare prices and make sure yours isn’t too far off the mark.

Remember, you can always decrease a price on the same product, but you can never raise it, so put your pricing at the maximum level you think you can obtain because you’ll work just as hard for a $10 sale as you will for a $100 sale.

How to Collect Customer Testimonials for Your Business

Before purchasing a product, most consumers want to read testimonials about how amazing it is. They’re very curious about what other people have to say about a product. This also applies to digital informative items.

If you’ve produced a how-to E-Book, testimonials regarding how others have profited from the information in the E-Book are the most valuable testimonials you can get to include in your sales letter.

Giving away free copies of your E-Book or other digital instructional product to E-zine editors and others you believe could be influential in getting your product noticed can save you a lot of time, effort, and energy in the long run.

Not that you shouldn’t do it…you should…but don’t expect those testimonials to come in quickly. Pursue all possible methods for obtaining positive testimonials regarding the usefulness of your informational product, but prioritize gathering testimonials from your clients.

For Starters

For starters, set aside some room in your sales letter for customer testimonials…even if you only have a handful.

Everyone needs to start somewhere, and don’t hold your breath for miracles. You will be disappointed, to say the least. To begin with, your conversion rate might not be spectacular.

Request feedback from your customers. Surprisingly, people enjoy being solicited for their opinions. They enjoy having their opinions sought out, and if you simply ask, and especially if you have a fantastic product, they will usually provide you with testimonials.

Testimonials

Testimonials from high-ranking, well-known individuals are quite valuable. If you can, get them. Just don’t waste too much time and effort looking for them.

Testimonials from satisfied customers are also quite valuable, and they are much easier to obtain.

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If you are interested in this topic or have any questions, please leave a comment below.

To your success

Dave.

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