3 Easy Steps to Do-It-Yourself Search Engine Optimization

Summary:

Having a high ranking in Google search results can have a huge impact on the success of your business.

You can either hire a Search Engine Optimization company to help you, or if you have the time, you can make some changes to your website yourself.

Step 1: Research Keywords

What keywords do you think your customers will use to find your products or services? Although a keyword can be a single word (for example, “optimisation”), multiple keywords or keyword phrases are typically preferred because they are more specific and are more likely to be searched. what your customers are looking for (for example, “a href=”http://www.cleverclicks.com.au/search-engine-services.php”). Search Engine Optimization in Australia

Make a list of all the ideas that come to mind. Think about it with your team. Consider alternative words. Consider using geographical phrases if they are important to your customer (for example, house cleaning Hornsby). Get some ideas from your competitors’ websites as well. Try to come up with a list of 20-30 keyword phrases.

Choose the two keyword phrases that you believe will be searched the most. However, keep in mind that the more competition there is for a keyword, the more difficult it is to achieve top rankings. If you want to rank high in Google for the keyword insurance, you have a long road ahead of you. So, do your best to choose two keyword phrases that are both relevant to your business and not too broad or competitive. It is a good idea to have two or three words in each phrase (for example, wedding catering services).

Following the selection of your two best keyword phrases, the following step will show you how to improve your home page.

Step 2: Web Copy

Web copy refers to all of the words or text on your website. Because content reigns supreme in the world of search engines, your keyword phrases must be strategically placed on your website to persuade Google that your content is highly relevant to those keywords. The more visible they are, the better. (Remember that, as important as search engines are, customers come first, so make sure your copy also reads well.)

Here’s how you can make each keyword more visible:

Put your keywords in headings, preferably at the beginning.

Keywords should be placed near the top of the page.

Keywords should be bolded or italicised as needed.

Reword the link to include your keywords, such as “Read more about our a href= http://www.cleverclicks.com.au/web-copywriting-sales-copywriting-services.seo copywriting Services,” instead of “Click here to read more.”

It is also a good idea to include these keywords in your HTML title tag. Make these changes yourself using your content management system, or ask your web developer to do it if you don’t know how.

After you’ve fine-tuned your home page, think about adding new content, such as detailed descriptions of your offerings, FAQs, and informative articles about your products and services. (If you don’t want to write them yourself, search the internet for “articles directory” and you’ll find them for free.)

It is also important to remember that search engines can only read text, not images. Web developers frequently embed words in images to make them look more appealing to website visitors, or use Flash for animation, but this is a major impediment to search engines.

Step 3: Linking

Each link from another website to your website (not from your website) is interpreted by search engines as a vote of popularity for your company and will boost your rankings.

However, it is the quality of the links, not the quantity, that is important. The other websites should be relevant to your industry and, preferably, well-known. Ten high-quality links are worth far more than 500 links from random websites. The online network you create on the internet, like your personal business network, can have a significant impact on the success of your business.

Consider all of the relevant websites that could link to you, such as non-competing businesses and industry bodies and organisations. Write a friendly email to each, explaining how their visitors will benefit from knowing about your company, and ask them to create a link to your website. Most people will not respond the first time they are contacted, so a follow-up phone call is usually necessary.

How do I keep track of my progress?

Keep an eye on your Google rankings over the next few months by entering your desired keywords into the search box and noting your position.

The preceding procedure can be repeated for each page of your website. Remember to keep your content updated and to increase the number of links to your website on a regular basis.

As your rankings rise, you should see an increase in web traffic and a significant increase in sales inquiries. Make a note of the source of your customer inquiries so you can assess the effectiveness of your marketing efforts.

Keep in mind that if you measure it, you can improve it.

You can check out our SEO Optimizer Pro – Search Engine, Directory, Classified Ad Submitter. Blast Your Website 30 Days At NO Cost here.

You can learn  how to create your own automated online income streams here

If you are interested in this topic or have any questions, please leave a comment below.

To your success

Dave.

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