Your blog will serve as a significant sales tool regardless of the type of business you run. Every post is an opportunity to close a deal or pique someone’s interest in a concept. You may be selling a product or persuading individuals to join your mailing list in exchange for a lead magnet. In any case, your blog postings are among the most effective sales tools you have.
However, be aware…
This is only true if you know how to make effective blog entries. To put it another way, not just any blog article will drive traffic to your sales and lead pages.
So, how can you write blog pieces that sell like hotcakes? Simple: just stick to our 10-step approach….
Step 1 is to figure out what you want to sell.
The first step is to figure out what you’re going to sell, followed by determining which style of post would best assist you to achieve your goal. This is something you’ll want to think about for a long time because it’s crucial to your success.
Consider ways to develop content that is both useful and incomplete. This is a blog article that answers part of your prospects’ concerns while also directing them to a paid offer that solves the remainder.
So here are five examples of how to choose a post type to promote a specific offer:
• You’re promoting a software service like an autoresponder. You can make a step-by-step instruction manual for creating a mailing list, and then include an autoresponder recommendation in this guide.
• You’re promoting an app that’s similar to meal-planning software. You may write a blog post with 10 weight-loss nutrition advice. The final suggestion is to use meal-planning software.
• You’re promoting a course on social media marketing. You might write an article about how to increase your Facebook followers and then link to the course as a means to monetize and use that traffic.
• You’re selling a physical item like golf clubs. You may write an article about how to choose the best clubs and add your recommendation to it.
• You’re promoting a thorough sales letter writing course. You can put up a “cheat sheet” that informs people what to do at each step, but it won’t provide them the detailed instructions they need to compose a successful letter.
How does that work? You can share advice, provide an overview of a procedure, or provide detailed directions for a specific step. However, the overall arrangement of the content should be a good fit for the product and naturally lead to the offer in all circumstances.
Next on the agenda…
Step 2: Identify Your Target Market
Don’t even consider writing a single word until you’ve figured out who your audience is and what they want. This offers you the power to not just choose an offer that you know they’ll want to buy, but also to “get inside their thoughts.” The more you learn, the better you know your audience, the easier it will be to generate content that emotionally connects with them.
So, how do you find out more about your target market?
Try these three suggestions:
• Listen in on what they’re saying. This includes going to specialty forums, social media groups, and blog debates. This one step will provide you with valuable information about what your target audience feels about specific topics and products in your industry.
• Use social media to communicate with them. You take it a step further by speaking directly to your audience. Ask them questions, learn about their problems, and figure out what kind of solutions they want.
• Spend time with them while they’re not online. If you’re selling bodybuilding products, for example, go hang out at your local bodybuilding club and spend some time getting to know your target market.
The next step is…
Step 3: Create an outline and conduct research
At this stage, you should have a strong concept of what your article will be about and how it will be written—basically, anything that will organically lead to you advertising the premium product. As a result, you must outline and investigate for this stage.
Even if you already know what suggestions or methods you want to include in your post, doing some research is a good idea. Your research can assist you with issues such as:
• At the start of the piece, find a good quote or inspirational tale to tell. This is a fantastic approach to emotionally connect someone.
• Data and statistics to back up your statements in the article. You may, for example, provide a dismal figure regarding how much money an average online marketer earns. Then you may start writing an article.
on how the reader may avoid being another marketer who can’t afford to pay for hosting.
• Suggestions about how to organize your content If you discover that a lot of articles in your field are enormous lists, for example, you could want to make something popular since it’s a popular format.
After you’ve completed your research, write an outline and organize your topics and subtopics in the order you want them to appear in your essay. Then proceed to the following step…
Step 4: Create a Catchy Title
Many marketers simply throw any old title on the piece and then devote all of their attention to writing the content.
What’s more, guess what? The majority of your readers’ attention will be drawn to your title. And if your title doesn’t completely halt them in their tracks and capture their attention, they won’t bother to read your content.
The point is that you should devote effort to creating a compelling title that will pique readers’ interest and entice them to read your content. Here are some pointers…
Benefits should be shared
The goal here is to address the nagging question in the back of your prospect’s mind, “What’s in it for me?”
“The #1 Best Way to Double Your Conversion Rate,” for example.
Curiosity will be piqued.
It’s sometimes as simple as including a phrase like “secrets” in your title, which will pique your prospects’ interest in learning what you know.
They don’t have any.
For instance, “The 7 Best-Kept Secrets of Looking 10 Years Younger.”
Make use of social proof.
The title argues, “Everyone else is doing it, therefore you should too.”
“Here’s How The Best Copywriters In The World Create Million-Dollar Sales Letters…”, for example.
Submit a Question
This inquiry might pique the reader’s interest, assist qualify them, or simply engage them by forcing them to think.
“Are You Making These Expensive Home-Buying Mistakes?” for example.
Step 5: Introduce yourself with a powerful opener.
Your headline drew attention; now you need a powerful, compelling beginning to keep the reader’s attention. There are five main approaches you can take:
• Make up a story. For instance, provide a tale of how someone who is extremely similar to the reader overcomes a difficulty comparable to the one your reader is currently facing.
• Share a startling statistic or fact. The goal is to get someone to pay attention and sit up. For instance, offer a startling statistic regarding the number of people who die each year from heart disease.
• Make a shocking or controversial statement. Is there anything in your field that practically everyone thinks is important?
true? By opening an item that contradicts popular belief, you can startle people out of their seats. You may even pose a question to get folks thinking about the possibility that something isn’t true. “What if the moon landing never happened?” for example.
• Debunk a myth. Is there something that certain individuals in your niche believe is affecting their results? Then you could start by debunking this myth. “Doing sit-ups won’t give you six-pack abs,” for example. That’s because abs aren’t built in the gym, but in the kitchen.”
• Pose a query. This is an excellent method to pique your readers’ interest and encourage them to begin qualifying themselves. “Does your dog’s bad behavior with guests ever make you feel embarrassed?” for example.
Step 6: Sow Seeds
At this stage, your prospect is completely engrossed in what you’re saying and is actively reading. So you’ll have to start sowing seeds about an issue now.
In essence, this is where you prepare your content for the call to action at the end.
Consider the following scenario:
• If you’re writing an instructive “how-to” post, you might mention a simpler approach to complete one especially difficult step.
• If you’re giving advice, you should offer something unique, such as a new twist on an old technique. This will keep the reader fascinated, and any offer that provides even more interesting information will pique their curiosity.
Talk about your reader’s dilemmas and engage them on an emotional level. Offer a portion of the solution with the promise of a complete solution in a matter of minutes.
Step 7: Demonstrate proof, expertise, and trustworthiness
You must persuade others to believe what you are saying. This is because people prefer to listen to someone who is an expert on the subject. It will be a lot easier to persuade people to click on your links if they begin to regard you as an authority figure.
Here are three strategies to show your reputation and knowledge while proving your case:
• Have self-assurance. When you’re giving out information, be confident in what you’re saying. Instead of weak sentences like “You can probably…”, use terms like “Do this…”
• Add your credentials to the form. For instance, you can say, “Last year, when I got my fiction award for best thriller novel…”
• Provide evidence. You might even use images or other graphics to back up your claims. Alternatively, you might present a case study of how someone else used the skills you’re teaching in the article to get excellent outcomes.
Step 8: Present the Alternative
At this stage, you’ve offered your reader something beneficial to assist them to solve their problems, such as an overview of a procedure, advice, or something else. Now you must present the rest of the solution, as well as the advantages of this solution.
Consider the following scenario: you’re selling a low-fat cookbook. You might start with the problem and then move on to the solution:
I don’t know about you, but one of the things I’ve always despised about dieting is how bad the food was. Who wants to eat plain chicken breast and choke on rice cakes every meal?
The good news is that you no longer have to. Because you can now lose weight while enjoying your favorite foods, like chocolate cake!
Introducing… [Insert the title here, along with features such as being simple to prepare, inexpensive, and sure to taste fantastic]…
Step 9: Make a powerful call to action.
If you’ve followed the steps above, you’ve successfully led your reader to the finish of the post. Most importantly, the reader is really interested in the solution you’ve been discussing.
Now is the time to put a call to action and a link in front of them. This is where you explain to them what they should do next and why.
“Click here to get your copy of this cookbook – and do it now so you can have a fantastic recipe for dinner tonight!” for example.
Step 10: Double-check and polish
If you really want to make a good first impression, put your post aside for a few days and come back to it with new eyes. Then follow these recommendations:
• Read it aloud to yourself. This will assist you in identifying sections of your text that are rough or do not read well.
• Have someone else proofread your work. They’ll catch the mistakes because you’re probably too close to see them.
• Consider how you can make the information more interesting. It’s sometimes as simple as changing the language you’re using. For example, rather than stating something is “rapid,” you may say it is “lightning quick.” This creates a mental image for the reader and draws them into the text.
Writing content that sells like crazy has very little to do with the technical side of writing, such as strong grammar and spelling, as you’ve just discovered. Instead, it’s all about getting to know your target audience, attracting their attention, and then directing them to your call to action. You now have a 10-step blueprint that outlines exactly how to accomplish this, so put it to use right away!
If you would like to work with me on your online journey please fill in this form.
You can learn how to create your own automated online income streams here
If you are interested in this topic or have any questions, please leave a comment below.
To your success